I bought a Brita filtered water pitcher the other day and it came with the refillable water bottle pictured here. I was ready for it to be a worthless throw-in item meant to just sell more product. Turns out it's a very cool, heavy-duty water bottle - the best I've ever used.
I went to the URL on the bottle and learned it's part of an environmental pledge program called Filter For Good:
Brita and Nalgene have partnered to present FilterForGood.
...if you purchase a FilterForGood refillable bottle, you'll also be supporting the Blue Planet Run Foundation, a nonprofit organization working to provide safe drinking water to 200 million people for the rest of their lives by 2027. For every FilterForGood refillable bottle purchased between August 10th, 2007 and February 29th, 2008 a donation of $4 will be made to the Blue Planet Run Foundation.
The FilterForGood campaign is proud to be a partner campaign with RefillNotLandfill, which Nalgene launched earlier this year.
If you don't drink as much water as you should, having a Brita filter and bottle will probably cause you to drink more. If you drink plenty of water now, but are buying disposable bottles, please switch to a filter and refillable bottle. These sites are packed with great facts and information; I'll share a few tidbits here:
- 8 out of 10 plastic water bottles used in the United States become garbage or end up in a landfill.
- In the United States in 2006, bottled water consumption reached a record 8.3 billion gallons, 185 million gallons of which was imported.The total amount spent on bottled water was over $11 billion.
- The energy we waste using bottled water would be enough to power 190,000 homes. But refilling your water bottle from the tap requires no expenditure of energy, and zero waste of resources.
- Making all of the bottles for the US requires more than 1.5 million barrels of oil annually. That's enough to fuel 100,000 cars.
- Bottled water companies do not have to release their water-testing results to the public, whereas municipalities do.
- It costs more money to drink bottled water than to put gas in your car--up to five time more--due mainly to its packaging and transportation.
- In contrast to tap water, which is distributed through an energy-efficient infrastructure, transporting bottled water long distances involves burning massive quantities of fossil fuels. Nearly a quarter of all bottled water crosses national borders to reach consumers, transported by boat, train, and truck.
Link: www.filterforgood.com
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